Consultation outcome

Consultation on ITV’s proposal to change advertising airtime

From:
Competition and Markets Authority
Published
7 September 2022
This consultation has concluded

Detail of outcome

The CMA has published its final decision on changes proposed by ITV to the sale of advertising airtime.

Original consultation

Summary

The CMA consulted in June and July 2022 on a proposal from ITV to amend the time length factors applied to advertisements of different length on ITV1. The CMA is now consulting on its provisional decision to accept this proposal.

This consultation ran from
to

Consultation description

On 29 June 2022, the CMA consulted on a proposal from ITV to amend a number of its time length factors used as part of the calculation of the cost of advertisements on ITV1. The CMA received one response to its consultation. The CMA’s provisional decision is to accept this proposal as it does not consider that this will have an adverse effect on competition or consumers.

We are consulting on this provisional decision until 5pm on Tuesday 20 September 2022. If you wish to respond, please email us at: remediesmonitoringteam@cma.gov.uk

Documents

ITV provisional decision

PDF, 185 KB, 12 pages

Response from ISBA

PDF, 234 KB, 4 pages

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Updates to this page

Published 7 September 2022

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