New Enterprise Allowance campaign

The New Enterprise Allowance campaign – videos, case studies, promotional material and other information.

New Enterprise Allowance can provide money and support to help people start their own business if they get certain benefits and have a business idea that could work. It’s part of the government’s policy of helping people to find and stay in work.

Go to for information about eligibility and how to apply.

By December 2013, the scheme had resulted in:

  • around 2,000 new businesses being set up each month – more than 40,000 in total
  • over 9,000 businesses being started by people aged 50 or over
  • over 7,000 disabled people becoming their own boss

People who don’t qualify for the scheme may be able to get other help with setting up a business.

The campaign

The New Enterprise Allowance campaign is supported by entrepreneur Levi Roots. It aims to encourage more people to consider becoming self-employed as a way to get back into work.

The ‘You’re not alone’ campaign slogan highlights the valuable support available from a volunteer business mentor in the early months of trading. Jobcentre advisers help people decide if self-employment is a viable option and explain how the scheme can help.

The campaign is promoted by posters, flyers and social media and press activity. We’ve also published case studies that show how New Enterprise Allowance has worked for people in different occupations.

Could you volunteer to be a business mentor?

Entrepreneur Levi Roots is featured in a video to highlight the benefits of becoming a business mentor to help NEA participants start up their business.

video to highlight the benefits of becoming a business mentor

To find out about possible mentoring opportunities, please contact the organisation that helps to provide the scheme in your area. We’ve published a list of organisations that help DWP provide the New Enterprise Allowance scheme.

Background to the scheme

New Enterprise Allowance was rolled out nationally between April and August 2011 following a pilot scheme in Merseyside that began in January 2011. In each Jobcentre Plus district, a single organisation works with DWP to administer the scheme – with the exception of Merseyside where 2 organisations have always been involved. The continuing Merseyside pilot also differs in other ways – see New Enterprise Allowance: Qualitative evaluation for more information. If you are interested in joining the Merseyside pilot, please email –

Promotional material

  1. New Enterprise Allowance campaign promotional videos

    • 3 February 2014
    • Promotional material
  2. New Enterprise Allowance: posters and flyer

    • 22 April 2013
    • Promotional material

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