Case study

Global expansion goes smoothly for Costello Medical

Just 18 months after export advice from UKTI, the company has more than doubled its staff and opened a wholly owned subsidiary in Singapore.

Costello Medical

Costello Medical was set up by husband and wife, Richard Short and Sophie Costello, in 2008. Looking for new opportunities to grow, Costello Medical went to their local UK Trade and Investment (UKTI) office to find out what support was available. Soon after, the company received a Tradeshow Access Programme (TAP) ‘SOLO’ grant towards the cost of attending a pharma industry conference in Atlanta in 2010.

On-going UKTI support

The help didn’t end there. UKTI continued to support Costello Medical’s growth throughout 2013 by offering:

  • a Market Visit Support (MVS) grant to subsidise the cost of a visit to Singapore
  • an International Trade Adviser (ITA), who advised on a plan to make the most of the visit and suggested people to speak to
  • a 2 day workshop as part of Passport to Export
  • further grants through UKTI’s TAP scheme
  • further MVS and matched funding through Passport to Export, which supported visits to pharma conferences in Seoul and China
  • a UKTI Export Marketing Research Scheme (EMRS) adviser, who set out a structure for carrying out thorough market research

Setting up in Singapore

The visits showed that Asia was a viable market for Costello Medical. By the end of 2013, the company had won contracts with two top 10 Chinese pharmaceutical companies.

To support this growing workload, in March 2014 Costello Medical established a wholly owned subsidiary in Singapore.

UKTI’s local team provided useful contacts, such as lawyers and accountants, who helped with the practicalities of setting up in Singapore.

Richard Said:

UKTI has been simply fantastic, their advice and in-market networks have proven invaluable. We’re frankly amazed at how far we’ve got in such a short space of time.

We will certainly use UKTI again and I would recommend their services to other businesses.

Arrange a face to face meeting with an International Trade Adviser.

About Costello Medical Consulting

Cambridge-based Costello Medical Consulting provides specialised market access and medical communication services to the pharmaceutical industry. Since it was set up the company has grown to achieve a turnover of £2.3 million.

Fast facts

Company Costello Medical Consulting Ltd
Sector Life Sciences / Pharma
Target markets Singapore, China
UKTI Services SOLO, Tradeshow Access Programme, Market Visit Support, Passport to Export
Published 13 October 2014