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User research in beta
The aim of user research in the beta phase is to:
- test the developing service with likely users to make sure it meets their needs
- understand and resolve usability issues
Meeting the Digital Service Standard
To pass point 2 (do ongoing user research) in your service assessments you must show that you have an ongoing plan to research and test your service so you can keep improving it based on users’ needs.
To pass point 12 (make sure users succeed first time) you must show how you’ve researched end-to-end user journeys and designed assisted digital support based on users’ needs.
How to do user research in beta
You need to think about your service from end to end and consider all the ways that users interact with it (including all tools, transactions, support and offline steps).
You must also do research with a broad range of users, including those with access needs and low digital skills.
Typical user research activities
In beta, you can learn how well your service meets your users’ needs by:
- doing face-to-face and remote usability tests to find usability and accessibility issues
- commissioning an accessibility audit to uncover accessibility issues and get recommended fixes
- running private or public beta tests of the end-to-end service with real users, including support options
- reviewing web analytics and back-office data to measure service performance
- using surveys or follow-up interviews to collect detailed feedback from service users
From these activities you’ll typically learn:
- more about how different kinds of users experience your services
- the usability and accessibility issues you need to fix
- ways to improve your service
You’ll have done enough research when you have good evidence that your service works well for users and meets their needs, including those with support and access needs.
You may also find these guides useful:
- Published by:
- User research community
- Last update:
Guidance first published