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Choose a location for user research
Choose the location that will work best for each round of user research. You don’t always need a full research lab, and many types of research are done best in other locations.
You can run research sessions in:
- research studios or labs
- meeting rooms
- a participant’s home or workplace
- public spaces (pop-up research)
- your office (using a laptop or phone for remote research)
Whatever location you choose, make sure it’s accessible so you don’t exclude participants with disabilities.
Meeting the Digital Service Standard
Considering different locations for your user research sessions will help you pass point 2 (do ongoing research) in your service assessments. You may have to explain decisions you made for different users and development phases.
Hiring research studios
A research studio (or usability lab) is a dedicated user research space. A studio will support a range of research activities, including:
Most external studios provide reception services to welcome participants, collect consent and handle incentive payments.
Observation and recording facilities are built-in, and facilities often include a way to stream sessions to remote observers. This means your team and stakeholders can watch them even if they’re not in the studio.
However, research studios can be expensive and are rarely available at short notice, so you need to book well in advance.
Participants are also taken out of their normal environment, which means you can’t capture information on their usual behaviour or surroundings. They also need to travel to the studio. If they use assistive technologies (like screen readers or voice recognition software), you may not be able to recreate their home set-up in the lab.
Using meeting rooms
A standard meeting room is a good location for many kinds of research, including:
However, you might need help to welcome participants, collect consent and handle payment for your participants’ time. You may also need to bring your own devices and manage your own recording.
Some venues don’t like visitors sticking worksheets or sticky notes on walls, and streaming to remote observers might also be difficult.
If you want team members or stakeholders to watch the session, you can use screen-sharing tools.
Going to a participant’s work or home
Your participants’ homes and workplaces are ideal research locations, helping you to understand how your service fits into their lives. This will really help in the design process so it’s important to do this early on (for example, in the discovery phase).
You can ask participants to:
- show you how they use a live service
- give feedback on concepts and prototypes
- test a new service
The familiar context will make it easier for them to remember details and provide rich feedback. Being in their normal environment also means you can gather contextual and behavioural information that you can’t get in the lab.
This option isn’t always available as participants can feel uncomfortable having researchers in their home or at their workplace.
For your own security, always visit people’s homes with a colleague. When your research involves contact with children or vulnerable adults, get advice from your department or organisation before speaking to them.
Visiting participants with disabilities
For some people with disabilities, the best research location is their home or workplace, for example if:
- it’s difficult or stressful for them to travel to your venue
- they use a custom set-up that would be difficult to reproduce in a lab - for example, a screen reader or second monitor with specific settings
It can be difficult finding participants with disabilities. You’ll get the best research results if you make it easy for them to take part and let them use the technology they’re used to.
Using public spaces (pop-up research)
Do pop-up research in places where your target users are likely to be so you can reach those with particular needs, for example:
- visit a university if you want to talk to students
- go to a job centre if you need to talk to the unemployed or those on benefits
You can get a lot of participants to take part in pop-up research and there are no costs, except for travel and your time.
If using a public space, you should:
- get permission to use the area
- be prepared to improvise as you often won’t know the place
- avoid setting up near entrances, exits and places where people are in groups
- take care of your equipment and bags
Make sure venues are accessible
When choosing and setting up research venues, check that:
- there’s an accessible route from the street to the research room
- there are no trip hazards
- there’s enough room for a wheelchair, if needed
- there’s a chair for the interpreter or assistant, if needed
- the lighting suits the participant’s needs - for example, someone with autism spectrum disorder may prefer a darker room
- your research environment is quiet
- there’s no food around, if the participant has an assistance dog
Carrying out remote research
When you carry out remote research, you only need to use a laptop or phone (or both) to talk to participants.
Remote research is often best when you need to connect with users who are far away or busy. An example is when the Home Office used remote research to talk to Chinese citizens in mainland China for the visas exemplar.
To do remote research effectively, you need to:
- work out how you’ll show designs to participants
- make sure your participants are set up correctly (for example, with screen-sharing tools)
- consider any issues with browsers, bandwidth or digital capabilities
- work around time zones if you’re doing research internationally
- decide how you’ll record sessions
Although remote research can be very effective, you won’t find out as much about your users’ usual behaviour or environment as you would if you met them in person.
Examples and case studies
You may find the following blog posts useful:
- Testing with users around the world
- China tourist visas: user research
- Research with visually impaired users
You may also find the following guides useful: