3. Apply

You can’t change your trade mark once you’ve applied, and the fees are non-refundable.

Read the guide before you start if you’ve not applied before.


You need:

  • details of what you want to register, for example a word, illustration or slogan
  • the trade mark classes you want to register in, for example food and drink services (class 43) or chemicals (class 1)

How much it costs

You can use the ‘Right Start’ service if you want to check your application meets the rules for registration.

You pay £100 initially, plus £25 for each additional class. You’ll then get a report telling you if your application meets the rules.

If you want to continue, you must pay the full fee within 14 days of getting your report.

You can also choose to continue your application even if it doesn’t meet the rules for registration.

Type of application Fee Each additional class
Standard (online) £170 £50
Right Start (online) £200 (£100 up front plus £100 if you go ahead with your registration) £50 (£25 up front plus £25 if you go ahead with your registration)

Other ways to apply

Fill in the paper forms if you want apply by post. It costs £200 for one class plus £50 for each additional class.