Guidance

My safety: online shopping

OPSS is leading a fresh campaign to raise awareness of unsafe products sold online, with resources for local authorities, community groups and the public.

From:
Office for Product Safety and Standards
Published
27 November 2025

The Office for Product Safety and Standards (OPSS) is leading a fresh campaign to raise awareness of unsafe products sold online, even sometimes by tried and tested online marketplaces. Resources are provided for use by local authorities, community groups and the public, including a toolkit, video shorts and social media materials. These are aimed at 16-25 year olds in the first phase of the campaign before Christmas.

Read about things to consider when buying and using products.

Resources

Toolkit

Online shopping safety toolkit (PDF, 1.31 MB, 11 pages)

Video shorts

Social media materials

Messages

  1. Shopping online? / Not every smart buy is a safe one.
  2. Shopping online? / Stop. Check. Don’t get burnt.
  3. Buying online? / Don’t let a good deal turn into a bad surprise.
  4. Online shopping? / Don’t get burnt.
  5. Buying online? / A hot deal can still burn you.
  6. Online shopping? / That bargain could burn you.
  7. Even the most trusted online marketplaces sometime sell unsafe products that break, spark, or catch fire. / Stay tuned to learn how to shop safe this season and #Don’tGetBurnt
  8. Even the most trusted online marketplaces sometimes sell unsafe products. / Checking takes just seconds. Visit our feed for more info. #Don’tGetBurnt

English

Updates to this page

Published 27 November 2025

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