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Guidance

Innovative Products Advice Centre

Information and advice for innovative businesses on product regulation to bring safe, compliant products to the UK market.

Driving innovation, protecting consumers

We are here to help you do amazing things

You have great products you want to bring to market. 

We want you to succeed. 

We are here to help you navigate product regulation when bringing your product to market.  

Support for innovative businesses

We are experts in product regulation; if you are planning to introduce a new, innovative product to the UK market, please email us at OPSSInnovation@businessandtrade.gov.uk.

Did you know? 

Businesses can partner with a local authority for advice on how to comply with trading standards, environmental health and fire safety legislation.

Check out: Primary Authority: a guide for businesses - GOV.UK 

Updates to this page

Published 16 June 2026

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