Guidance

DVSA earned recognition: use the logo

Who can use the Driver and Vehicle Standards (DVSA) earned recognition logo, where it can be used, and how it must look.

DVSA earned recognition is the best way to show your business meets the highest driver and vehicle standards.

You can use the DVSA earned recognition logo if you’re either:

  • an accredited DVSA earned recognition vehicle operator
  • an approved DVSA earned recognition auditor
  • an approved DVSA earned recognition IT supplier

DVSA will email you the logo artwork when you’re accredited or approved.

DVSA can withdraw permission to use the logo at any time.

You can use the DVSA earned recognition logo on:

You can give the logo artwork to website designers, stationery printers and signage companies to help you make these.

You cannot use the logo on:

  • vehicles
  • uniforms
  • staff ID
DVSA earned recognition

You must keep a clear space around the DVSA earned recognition logo, which is at least as high and wide as the crown from the logo.

You must not:

  • stretch or distort the logo
  • change the colour of the logo
  • change the lettering or wording
  • make the logo bigger or more prominent than your logo
  • use the logo to suggest you or an organisation are part of DVSA

Put the logo at the bottom of stationery, emails and letters with your other accreditation logos and symbols

Vehicle operators

You must use the wording ‘Accredited vehicle operator’ below the DVSA earned recognition logo if you’re a vehicle operator.

Auditors

You must use the wording ‘Authorised audit provider’ below the DVSA earned recognition logo if you’re an auditor.

IT suppliers

You must use the wording ‘Approved IT supplier’ below the DVSA earned recognition logo if you’re an IT supplier.

If you’re advertising a product, you can use the separate ‘Works with DVSA earned recognition’ logo. The same rules apply if you’re using this logo.

Backgrounds

The logo is available in both black and white.

Your background colour will dictate which version of the logo you use.

When you place the logo on a photographic background, make sure it’s sitting on a clear, uncluttered part of the image.

DVSA earned recognition logo on different backgrounds

Use the black logo on light backgrounds, and the white logo on dark backgrounds.

Signage for premises or depots

You’re allowed to display the DVSA earned recognition logo on your premises and at your depots.

The logo must be:

  • exactly 1,350mm wide by 625mm tall
  • at least 1 metre from the ground
  • no higher than 4.5 metres from the ground

You must use the black version of the logo on a white background for signage.

Photo of a DVSA earned recognition logo on the outside of a transport depot

You must follow the rules about displaying the DVSA earned recognition logo on buildings.

Contact DVSA if you think the DVSA earned recognition logo is being misused or used without permission.

It will help if you send:

  • website links or screenshots if you saw it online
  • photos if you saw it somewhere else

DVSA Intellectual Property team
crowncopyright@dvsa.gov.uk

Published 22 January 2021