British Jewellery & Giftware International (BJGI) helped support a British pavilion comprised of 33 companies in the NY NOW giftware show.
On the evening of 20 August 2014, UK Trade & Investment (UKTI) hosted 25 representatives from UK gift and design companies for a networking reception. The event was hosted by the Consumer and Industrial Goods trade team, and provided an opportunity to network with other British brands that have successfully launched in the United States, as well as experienced US giftware industry players and trade media.
Earlier in the week, the companies exhibited at NY NOW, the major US trade show in the home, lifestyle and gift sector – and one that is supported by UKTI as the premier gift show in the US. Thirty three UK companies exhibited at NY NOW with trade association British Jewellery and Giftware International, displaying their goods to 35,000 attendees representing the whole of the US and more than 80 countries. The next NY NOW will take place in February 2014 where UKTI will once again look to support the delegates on their market entry and expansion.
UKTI aims to increase trade between UK suppliers and the US. Tradeshows like NY NOW are an effective way of getting the attention of US buyers and distributors by allowing UK companies to display their products to large numbers of US industry players at day to week long expositions. UKTI assists with the organisation and recruitment of delegations of British companies ready to take their products to the US market.