British Embassy holds media conference to brief more than 50 invited media members and guests on plans and visions of GREAT campaign.
British Ambassador to Korea Scott Wightman today launched a five day “GREAT Britain Festival”.
The event runs from today until March 31 on Garosu-gil, Sinsa-dong and is a central part of the GREAT Britain campaign, the British government’s biggest ever international marketing and communications campaign.
The GREAT Festival will celebrate the best of British fashion, design and food and drink. During the event, Garosugil will be covered in British branding and a range of stores, cafes and bars will be running promotions on British products. Visitors will also be able to enjoy British games, a marching band performance, a fashion parade and showcases by famous British car manufacturers.
Speaking at a press conference this morning at Garosugil café La Eskimo, Ambassador Wightman said:
I hope many Seoulites will come down to Garosugil and enjoy the GREAT Festival. Some of the most popular British brands in Korea will offer a broad range of on- and off-line events and we hope there will be an atmosphere of celebration. We want to showcase the best of contemporary Britain and I’m confident Korean consumers will enjoy the promotions and activities taking place.
Ambassador Wightman was joined by Shin Yeon Hee, Mayor of Gangnam-gu Office, as well as members of top British brands participating in the GREAT Festival.
Now in its third year, the GREAT Britain campaign promotes the UK as a leading destination to visit, study and do business. The campaign is active in more than 80 countries around the world. In 2012, the British government selected South Korea as one of the GREAT campaign priority markets alongside 10 others including China, Indonesia and Mexico.
Focusing on four key themes, Fashion is GREAT, Food is GREAT, Pubs are GREAT, and Creativity is GREAT, the GREAT Festival kicks off the 2014 GREAT Britain campaign in Korea. In addition to promotional offers and giveways in British stores, there will be a variety of street events and competitions. Furthermore, the British Embassy will hold a Facebook photo competition for your chance to win prizes includiung a Tour of Britain travel package (Flights and hotel included), a Paul Smith bag, an Agent Provocateur lingerie set and his and her Burberry fragrances. For more information, visit the official Facebook page: www.facebook.com/ukinrok