The UK Business Data Survey is a telephone-based quantitative and qualitative study of UK businesses. It seeks to understand the role and importance of personal and non-personal data in UK businesses, domestic and international transfers of data, and the awareness of, and attitudes toward, data protection legislation and policy.
This is the first time this survey has been carried out. The quantitative survey took place from November 2020 to January 2021 and the qualitative interviews were undertaken in February 2021. The research was delayed from spring 2020 to minimise the impact of the COVID-19 lockdown on the quality of responses and the robustness of the results.