This report focuses on attitudes towards the 2012 Olympic and Paralympic Games, looking at those who support and are against the Games and why. A regression analysis looks at the key factors that most influence support for the Olympics. There is also an in-depth look at the impact of the Games in motivating people to take up more sport, cultural activities and voluntary work.
The report is the third in a series of quarterly reports produced by TNS-BMRB. The first was on Big Society, the the second on sport participation is available in Annex K of the 2011/12 Technical report.