Research and analysis

Young drivers' attitudes to insurance

Research exploring the attitudes of young people towards learning to driving related issues.

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Documents

Top line summary of young drivers' focus group research on attitudes to driving and insurance

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Full qualitative research presentation

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Details

The research looked at the attitudes towards:

  • learning to drive
  • driver attitudes
  • holding a driving licence and graduated licensing
  • the insurance market and uninsured drivers
  • black box technology
  • reducing the minimum driving age to 16
  • night time restrictions

Both summary and the full research presentation is attached.

Aegis Media were commissioned by us to undertake focus group research among young people and parents.

Published 25 March 2013