Research and analysis

Using and communicating Tax-Free Childcare

Qualitative research to explore views and preferences of parents and childcare providers regarding the delivery of Tax-Free Childcare and how the policy would be communicated.

Documents

Using and Communicating Tax-Free Childcare

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Appendix C: Research Materials

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Detail

HM Revenue and Customs commissioned Ipsos MORI, an independent research organisation, to conduct qualitative research to help them understand the views and preferences of eligible parents and a range of childcare providers regarding the delivery of Tax-Free Childcare (TFC) and how the policy would be communicated. The aim of the research was to inform HMRC decisions around the delivery of TFC.

The research focused on:

  • understanding what participants want to know about the scheme and how they would prefer this to be communicated
  • establishing participants’ preferences with regard to the registration process and understanding what would encourage them to register or engage early with TFC
  • exploring participants views of a range of messages informing them about TFC