Qualitative research to explore views and preferences of parents and childcare providers regarding the delivery of Tax-Free Childcare and how the policy would be communicated.
HM Revenue and Customs commissioned Ipsos MORI, an independent research organisation, to conduct qualitative research to help them understand the views and preferences of eligible parents and a range of childcare providers regarding the delivery of Tax-Free Childcare (TFC) and how the policy would be communicated. The aim of the research was to inform HMRC decisions around the delivery of TFC.
The research focused on:
- understanding what participants want to know about the scheme and how they would prefer this to be communicated
- establishing participants’ preferences with regard to the registration process and understanding what would encourage them to register or engage early with TFC
- exploring participants views of a range of messages informing them about TFC