HM Revenue and Customs commissioned Ipsos MORI, an independent research organisation, to conduct qualitative research to help them understand the views and preferences of eligible parents and a range of childcare providers regarding the delivery of Tax-Free Childcare (TFC) and how the policy would be communicated. The aim of the research was to inform HMRC decisions around the delivery of TFC.
The research focused on:
- understanding what participants want to know about the scheme and how they would prefer this to be communicated
- establishing participants’ preferences with regard to the registration process and understanding what would encourage them to register or engage early with TFC
- exploring participants views of a range of messages informing them about TFC