Research and analysis

Understanding affluent individuals

Research on how HM Revenue and Customs can identify, define and describe affluent customers.


Understanding affluent individuals

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email Please tell us what format you need. It will help us if you say what assistive technology you use.


This research report presents the findings from a two phased qualitative study into building an understanding of affluent customers and their characteristics to inform HM Revenue and Customs’ service delivery.

Published 23 January 2013