Guidance

UK aid - standards for using the logo

Information and standards for using the UK aid logo.

Document

Standards for use of the UK aid logo

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Detail

The UK aid branding guidance has been updated, with the aim of making it clearer when, where and how partners should be using the UK aid logo. This guidance, dated June 2014, supercedes the previous ‘Standards for use of the UK aid logo’.

The UK aid logo is to help publicly acknowledge that the development programmes we and our partners deliver are funded by UK taxpayers, as well as ensuring that verbal and written statements about UK-funded programmes include reference to the UK as a source of funding.

All organisations delivering programmes funded by the UK’s Department for International Development (DFID) are required to use the UK aid logo in accordance with the standards available on this page. No other organisation is permitted to use the logo without express permission from DFID.

The correct representation of the logo is in the files you can download from this page. It must not be altered in any way.

To request the artwork for the UK aid logo files, please send an email to corporatecommunications@dfid.gov.uk with the subject heading: Request for UK aid logo.

In your email, please provide:

  • your name
  • the name of your organisation
  • the name of a contact person in DFID
  • a sentence to explain where you will be using the logo

Questions and answers

Should we replace goods that carry the UK aid logo to take account of this change?

No. We are asking all our partners to bring the logo in gradually on new projects and on items that need replacing.

Won’t it be confusing that there are two versions of the logo in use at the same time?

There are some drawbacks to the gradual change but we think they are worth it in order to ensure that no extra tax-payers money is spent.

When does the UK aid logo need to be used and when does the DFID corporate logo need to be used? What’s the difference?

The UK aid logo is used to mark the aid that we deliver and to raise awareness of our work among public audiences. It is used by DFID and its partners. The DFID corporate logo marks our institutional presence and is only used by DFID.

For further advice, please contact DFID’s Corporate Communications team.