Use Transport Direct's services on your website

Transport Direct's white label schemes allow organisations to present Transport Direct's door-to-door planner in their own branding.

This publication was withdrawn on

Transport Direct closed on 30 September 2014.


A short guide to Transport Direct’s white labelling services

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White labelling, web services, iFrames and other services

For Transport Direct white labelling is about providing our services through a third party. Transport Direct is working with organisations to bring easily accessible and reliable transport information directly to people using the internet for a wide variety of reasons.

Transport Direct’s “white label” schemes allow external organisations to present Transport Direct’s door-to door planner on their own website, in their own corporate branding. This results in a value-added and seamless ‘customer journey’ for external organisation whilst enabling Transport Direct to reach people who may not have been aware of the benefits of planning their travel with Transport Direct. White labelling sites include the BBC, Visit Britain and Directgov.

There are some restrictions for some third parties who require white labelling due to the data agreements that we have in place.

We can also offer third parties a cycle planner white label.

Web services

Transport Direct offers the back office services that are called and used by you. We expose some web services through APIs and send you back XML data for you to display on your own user interface.

The advantage of this is that the user interface and branding is entirely yours. You determine the look and feel of how the information is presented and you can fit in the travel information with the rest of your business processes ensuring the user remains on your site.

For such infrastructure you may need to create a new user interface for the presentation of this information and there maybe a requirement to pay on an ongoing basis per transaction depending on usage.

This solution may be particularly useful to non PC based channels such as the travel content for mobile devices or for interactive TV.

Particular ‘powered by Transport Direct’ web services already available:

  • door to do journey planning by public transport
  • scheduled departures and arrivals from stations or stops, with real time information available for all stations and some bus stops
  • live travel information

Examples of web services already exposed are illustrated below:

  • arrival and departure boards from stations and stops boards on a mobile phone or personal digital assistant (PDA)
  • national and regional live travel information for car and public transport on mobile, PDA and DigiTV
  • door to door journey itinerary by public transport to medical assessment centre

Transport Direct incurs variable costs in operating the infrastructure to provide the Transport Direct portal services and these will need to be discussed and agreed with the third party.

Please refer to our ‘Commissioning pack’ or contact the business service team to discuss this further.

We also have available a code of practice which gives details concerning data and agreement with our suppliers. Web services are only available to non-commercial organisations. A copy is available from the business services team.


iFrames can be used for placing content from another page or website onto a web page. You can position an iFrame on a page and treat it rather like an ordinary graphic. The iFrame (Transport Direct) works independently from the third party web page that displays it. Transport Direct hosts the iFrame, which is one of the differences compared to say page landing.

We have developed a mini Transport Direct journey planner, with results opening in a new tab or browser window.


Copy the following and paste it into your web page source code:

<iframe src= “” width=330 height=254 scrolling=no>

NOTE: iFrames support more than simple HTML documents. Users can display everything from HTML, to text documents and even Adobe Acrobat files within the iFrame element.

Joining up government services – Project Lauren

From August 2006 the Department for Work and Pensions has utilised the Transport Direct back-office processing to generate a tailored journey plan that accompanies the appointment letters for the medical assessments for Incapacity Benefit arranged each year. About 1 million of these letters together with a personalised journey plan are sent out annually. These show how the recipient can travel from their home to the assessment centre. It is expected that this will help to reduce the 20% ‘no show’ rate for these assessments.

The Transport Direct team is working with other government services that require people to travel to places by providing journey itineraries for how to get to those places.

Published 27 September 2012