Research and analysis

THINK! research

The focus of the THINK! annual survey research is on measuring road safety attitudes and behavior among the British population.

Documents

Post drink driving ‘Personal consequences’ campaign tracking, September 2013

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THINK! motorbikes presentation, July 2013

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Post drink driving ‘Personal consequences’ campaign tracking, May 2013

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2013 annual survey

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2013 AA/Populus omnibus survey: the importance of driving

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THINK! road safety evaluation 'Named rider' motorcycle campaign, April 2012

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2011 annual survey

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2010 annual survey

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Detail

The focus of the THINK! annual survey research is on measuring road safety attitudes and behaviour among the British population.

Past THINK! annual surveys

Drink driving

Speed

Motorcycling

Cycling

Child / Teenager

This research measures awareness and outtake of the Tales of the Road campaign amongst the target audience, and examines road safety behaviour and attitudes.

Seat belts

Drug driving

Mobile phones

Other

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