Research and analysis

Past THINK! research

Listing of research and evaluation documentation previous to 2014.

This publication was withdrawn on

No longer being updated.


Past THINK! research


The focus of the THINK! annual survey research is on measuring road safety attitudes and behaviour among the British population.

Past THINK! annual surveys

Drink driving




Child / Teenager

This research measures awareness and outtake of the Tales of the Road campaign amongst the target audience, and examines road safety behaviour and attitudes.

Seat belts

Drug driving

Mobile phones

Country roads


Published 1 December 2012
Last updated 17 October 2013 + show all updates
  1. Think 2013 Road Safety survey published.

  2. '2013 AA/Populus omnibus survey: the importance of driving' document added.

  3. First published.