Research and analysis

THINK! motorcycling

Information about THINK! motorcycling campaign.

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The THINK! motorcycling strategy long term aim is to create empathy between car drivers and motorcyclists. At the same time it raises awareness about the steps that can be taken by both parties to avoid crashes. Car drivers are encouraged to notice motorcyclists on the road by thinking more about the person riding the motorcycle.

Published 3 February 2012
Last updated 12 September 2014 + show all updates
  1. Recent campaign activity for 2014
  2. First published.