Research and analysis

THINK! motorcycle road safety campaign evaluation: 2011 to 2014

Research evaluating the awareness of the various THINK! safety motorcycle campaigns released between summer 2011 and 2014

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Documents

THINK! Motorcycle safety campaign 2014 evaluation

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THINK! Motorcycle safety campaign 2013 evaluation

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THINK! Motorcycle safety campaign 2012 evaluation

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THINK! Motorcycle safety campaign 2011 evaluation

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Details

The campaigns released during this time were the:

  • ‘Named rider’ campaign
  • ‘Didn’t see’ and ‘Never too good’ campagins

This research measures campaign awareness, message take-out and changes in attitudes and claimed behaviour relating to THINK!’s motorcycle safety campaign.

Published 26 March 2015