Research and analysis

THINK! motorcycle road safety campaign evaluation: named rider summer 2011 campaign

Summarising pre and post campaign evaluation research, evaluating the second burst of the THINK BIKER named rider campaign.

Documents

THINK! motorcycle road safety campaign evaluation: named rider summer 2011 campaign

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Details

This report summarises pre and post campaign evaluation research carried out in summer 2011, to evaluate the second burst of the THINK BIKER ‘Named rider’ campaign activity.

The research measures campaign awareness, message take-out and changes in attitudes and claimed behaviour relating to THINK!’s motorcycle safety campaign.

Published 25 April 2012