Research and analysis

THINK! drink driving

Information about THINK! drink driving campaign.



The THINK! strategy for drink driving is to deter those most at risk — men aged 17 to 34 — from having a second drink.

This document provides details of THINK! drink driving campaign activity, messages and results.

Published 28 September 2012
Last updated 26 March 2015 + show all updates
  1. Update to Think! Drink drive research and analysis.
  2. First published.