THINK! drink drive campaign 2015 creative development research
Researching the potential creative solutions for the THINK! drink drive campaign.
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Market research testing of the the suggest drink drive campaign ideas. The ideas tested with groups were:
- the “Unpopular, But Alive” idea including the scrips of “Billy” and “Brendan”
- “The 1% Project”
The report includes insights and recommendations for the scripts.