Research and analysis

THINK! drink drive campaign 2015 creative development research

Researching the potential creative solutions for the THINK! drink drive campaign.

This publication was withdrawn on

This is no longer being researched.


Department for Transport drink drive creative development

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Market research testing of the the suggest drink drive campaign ideas. The ideas tested with groups were:

  • the “Unpopular, But Alive” idea including the scrips of “Billy” and “Brendan”
  • “The 1% Project”

The report includes insights and recommendations for the scripts.

Published 26 May 2016