Research and analysis

THINK! Cycling 'safety tips': evaluation 2015

Campaign evaluation research, evaluating the cycling ‘safety tips’ campaign for 2015.


THINK! Cycling 'safety tips': evaluation 2015

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Focus group evaluation of the THINK! Cycling ‘safety tips’ campaign for 2015.

The evaluation measures:

  • campaign awareness
  • message take-out
  • changes in attitudes
  • claimed behavior

relating to cycling ‘safety tips’ campaign.

A similar evaluation report was produced in 2014.

Published 18 August 2015