Research and analysis

THINK! Cycling 'safety tips': evaluation 2015

Campaign evaluation research, evaluating the cycling ‘safety tips’ campaign for 2015.

Document

THINK! Cycling 'safety tips': evaluation 2015

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gsi.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Focus group evaluation of the THINK! Cycling ‘safety tips’ campaign for 2015.

The evaluation measures:

  • campaign awareness
  • message take-out
  • changes in attitudes
  • claimed behavior

relating to cycling ‘safety tips’ campaign.

A similar evaluation report was produced in 2014.

Published 18 August 2015