Research and analysis

THINK! Cycling: 2014 evaluation

Evaluation of the THINK! Cycling campaign for 2014, includes evaluation reports from January and June.

Documents

THINK! Cycling evaluation June 2014

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THINK! Cycling evaluation January 2014

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Details

Evaluation documentation for the Department for Transport campaign THINK! Cycling. The evaluation was conducted by the company TNS BMRB and includes pre and post research.

The key messages developed for the campaign were:

  • drivers, look out for cyclists when getting out
  • cyclists, ride a door’s width from parked cars
  • cyclists, ride central on narrow roads
  • drivers, look out for cyclists at junctions
Published 11 March 2014
Last updated 8 July 2014 + show all updates
  1. Added new Evaluation documentation for June 2014
  2. First published.