Research and analysis

THINK! Cycling: 2014 and 2015 evaluation

Evaluation of the THINK! Cycling campaigns for 2014 and 2015, most notably the 'safety tips' campaign.

This publication was withdrawn on

No longer being updated.

Documents

THINK! Cycling 'safety tips': evaluation 2015

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

THINK! Cycling 'safety tips' evaluation June 2014

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

THINK! Cycling evaluation January 2014

This file may not be suitable for users of assistive technology. Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email webmasterdft@dft.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

The evaluation includes:

  • campaign costs
  • research into the messages developed for the campaign

The evaluation was conducted by the company TNS BMRB and includes pre and post research.

Published 11 March 2014
Last updated 8 July 2014 + show all updates
  1. Added new Evaluation documentation for June 2014
  2. First published.