Research and analysis

THINK! Country roads campaign 2014 evaluation

Evaluating the ‘Country roads’ campaign.

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THINK! country roads campaign 2014 evaluation

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This research measured the:

  • campaign awareness
  • message take-out
  • changes in attitudes and claimed behaviour relating to the ‘Country roads’ campaign.

It includes the campaign channels used and cost of the campaign.

Published 26 March 2015