Research and analysis

THINK! Country roads campaign 2014 evaluation

Evaluating the ‘Country roads’ campaign.

From:
Department for Transport
Published
26 March 2015

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THINK! country roads campaign 2014 evaluation

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Details

This research measured the:

  • campaign awareness
  • message take-out
  • changes in attitudes and claimed behaviour relating to the ‘Country roads’ campaign.

It includes the campaign channels used and cost of the campaign.

Updates to this page

Published 26 March 2015

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