Guidance

THINK! campaign marketing plan 2015 to 2016 and 2016 to 2017

Outlines the marketing plan for THINK! campaign activity for 2015 to 2016 and 2016 to 2017.

Document

Detail

This marketing plan sets out the calendar of THINK! campaign activity for 2015 to 2016 and 2016 to 2017. It also explains how the campaign will use social marketing to support the Department for Transport’s goal of reducing the number of people killed and seriously injured on our roads.