If you use assistive technology (such as a screen reader) and need a
version of this document in a more accessible format, please email firstname.lastname@example.org.
Please tell us what format you need. It will help us if you say what assistive technology you use.
This marketing plan sets out the calendar of THINK! campaign activity for 2015 to 2016 and 2016 to 2017. It also explains how the campaign will use social marketing to support the Department for Transport’s goal of reducing the number of people killed and seriously injured on our roads.