We encourage road safety professionals to use THINK! campaign materials for their campaigns. Where appropriate we also encourage use of the THINK! brand on road safety communications. To find out more about how to use the THINK! brand effectively to benefit your road safety campaigns.
View the design guidelines for advice on how best to apply THINK! to your road safety communications. If you are not using THINK! as part of a communications message, we can advise on using our ‘supporting THINK!’ logo.
Research shows that the THINK! brand is strongly linked with road safety in road users’ minds. It has also been shown that the brand pricks the conscience of road users, encouraging them to think for themselves about the consequences of their actions on the road.
For permission to use the THINK! brand logos in your communications please complete the THINK! usage request form.