Promotional material

THINK! communication approach, brand guide and perceptions

Information on the approach of THINK! campaigns plus how to implement the THINK brand and public viewpoint research.

This publication was withdrawn on

No longer being updated.

Documents

6 ways to make road users THINK!

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Design guidelines

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Research on public and stakeholder perceptions of THINK!

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Details

Suite of documents giving guidance on using the THINK! brand and materials.

The:

  • six ways documentation gives insight into how best to approach communication in this area
  • design guidelines for advice on how best to apply THINK! to your road safety communications.
  • the perception research shows how the THINK! brand:
    • is strongly linked with road safety in road users’
    • pricks the conscience of road users, encouraging them to think for themselves about the consequences of their actions on the road

Use of the THINK! brand logos is made online.

Published 1 December 2012