Research and analysis
The economic benefits of touring and impact of EU exit
Ipsos and Nordicity report assessing how UK touring activity in the EU has changed since EU exit
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The Department for Culture, Media and Sport (DCMS - now the Department for Digital, Culture, Media and Sport) commissioned Ipsos and Nordicity to assess how UK touring activity in the EU has changed since EU exit. Using a mixed methods approach, the research estimates, for the first time, the impact of new regulatory, administrative and economic barriers on the scale and value of touring, and on artists, crews, promoters, venues and local economies in both the UK and EU.
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Published 27 August 2026