Research and analysis

Tax credits communications campaign tracking 2019

This research summarises tracking of the 2019 tax credits advertising campaign and measures its effectiveness.

• From: HM Revenue & Customs
• Published: 6 August 2020

Documents

Tax credits communications campaign tracking 2019

Ref: HMRC Research Report 590

PDF, 308 KB, 13 pages

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Details

This research aimed to measure the effectiveness of the 2019 tax credits advertising campaign by evaluating:

• awareness of the campaign
• understanding of the key campaign messages
• whether the campaign had an impact on claimants’ actions

The research was conducted with 665 tax credits claimants - 348 before the campaign, and 317 after.

Published 6 August 2020