This cross-government strategy will tackle head on the flatlining levels of sport participation and high levels of inactivity in this country. Through this strategy, government is redefining what success in sport means, with a new focus on five key outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development. In future, funding decisions will be made on the basis of the outcomes that sport and physical activity can deliver.
It is government’s ambition that all relevant departments work closer together to create a more physically active nation, where our children and young people enjoy the best sporting opportunities available and people of all ages and backgrounds can enjoy the many benefits that sport and physical activity bring, at every stage in their lives.
Government is reaffirming its commitment to Olympic and Paralympic success but also extending that ambition to non-Olympic sports where we will support success through grassroots investment in those sports, and by sharing UK Sport’s knowledge and expertise. The strategy outlines what we expect of the sector to deliver this vision, and how we will support it in getting there.