SIA annual spend on social media advertising: 2019 to 2022
Published 25 January 2022
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This publication is available at https://www.gov.uk/government/publications/sia-annual-spend-on-social-media-advertising-2019-to-2022/sia-annual-spend-on-social-media-advertising-2019-to-2022
1. Request
Please include the information for each of the periods 2019-20, 2020-21, 2021-22:
- The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)
- The total reach of each paid advert
2. Response
I can confirm that the SIA holds the information your have requested.
For the periods 2019-2020, 2020-2021 and 2021-2022 the SIA did not spend anything on social media advertising.
The response to the second part of the request for information is therefore not applicable.
[Reference: FOI 0308]