Research and analysis

Self Assessment online filing: testing guidance

Research on testing the proposed leaflet and step by step guide to help Self Assessment customers switch from paper to online filing of returns.

Documents

Helping SA customers move online: support product testing

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Details

Research report on testing communications for prospective Self Assessment online customers. The research looked at a proposed leaflet and step by step guide to test:

  • the products met the needs of their target audience
  • they were written clearly, in a way that non-technical readers could readily understand
  • they were successful in encouraging paper filing customers to convert to online filing
Published 27 March 2012