Research and analysis

Self Assessment: HMRC Mass Personalisation Pilot results

Research into HMRC using targeted communications for Self Assessment, based on customer circumstances and need.


HMRC Self Assessment: Mass Personalisation Pilot research

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Research report to find out the effect of communications aimed at specific customers to help them complete their Self Assessment return on time. The report also helped HM Revenue and Customs (HMRC) to recognise types of customer who would file their return late, or not at all.

Published 7 December 2012