Research and analysis

Self Assessment campaign tracking report, 2019 to 2020

This research summarises tracking of the 2019 to 2020 Self Assessment advertising campaign and measures its effectiveness.

From:
HM Revenue & Customs
Published
6 August 2020

Documents

Self Assessment campaign tracking: 2019 to 2020

Ref: HMRC Research Report 589

PDF, 230 KB, 10 pages

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Details

This research aimed to measure the effectiveness of the 2019 to 2020 Self Assessment advertising campaign by evaluating:

  • awareness of the campaign
  • understanding of main messages
  • whether customers understood the ‘call to action’ to file before the 31 January deadline

The research was conducted with 619 Self Assessment customers - 305 before the campaign, and 314 after it.

Published 6 August 2020

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