Research and analysis

RPC opinion: Applying an updated Nutrient Profiling Model to the Promotions and Advertising Restrictions

RPC's opinion of the options assessment produced by DHSC on Applying an updated Nutrient Profiling Model to the Promotions and Advertising Restrictions

• From: Regulatory Policy Committee
• Published: 30 March 2026

Documents

RPC Opinion: Applying the new NPM to advertising and promotions restrictions

PDF, 220 KB, 6 pages

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Details

The proposal is to apply the 2018 UK Nutrient Profiling Model (NPM) to determine ‘less healthy’ products within existing promotions and advertising restrictions.

The Regulatory Policy Committee (RPC) gave a ‘green’ rating to the options assessment for the reforms proposed by the Department for Health and Social Care on 7 January 2026.

This means that we considered the options assessment to be ‘fit for purpose’ based on our scrutiny of the evidence and analysis supporting the case for why regulation is necessary. 

The RPC’s opinion refers to the evidence and analysis presented in the options assessment, not the policy itself.

DHSC published a consultation stage impact assessment based on the options assessment on 25 March. Under the Better Regulation Framework, DHSC is not required to submit the impact assessment to the RPC for further independent scrutiny.

Published 30 March 2026