Guidance

Restricting promotions of products high in fat, sugar or salt by location and by volume price

Outlines the provisions of the Food (Promotion and Placement) (England) Regulations 2021, and provides assistance in understanding and applying them.

• From: Department of Health and Social Care
• Published: 6 April 2022
• Last updated: 29 September 2023
  Show all updates

  1. 29 September 2023

     Updated the guidance to reflect the new implementation date of the volume price promotion restrictions, which will now come into force on 1 October 2025. There is a transition period for promotions on packaging until 30 September 2026.

  2. 1 June 2023

     Updated guidance to provide additional points of clarification for the following: to note that the locations restrictions have now come into force; for specialist retailers; for individuals engaged on zero-hour contracts; additional examples of products which are excluded from the restrictions; clarification for key exclusions such as ‘infant formula’; for minimally processed and nutritious foods; NPM scores for packaged products of multiple items; online advertising restrictions.

  3. 25 October 2022

     Updated the landing page to clarify that restrictions by location came into force on 1 October 2022 and that restrictions by volume price will come into force on 1 October 2023.

  4. 30 September 2022

     Updated the guidance on volume price restrictions. Restriction of HFSS products by location will come into force on 1 October 2022 and by volume price on 1 October 2023. There is a transition period for promotions on packaging until 2024.

  5. 6 April 2022

     First published.

Applies to England

Documents

Restricting promotions of products high in fat, sugar or salt by location and by volume price: implementation guidance

HTML

Annex B: enforcement flowchart

PDF, 77.5 KB, 1 page

Details

The purpose of this guidance is to:

• illustrate how the provisions of the Food (Promotion and Placement) (England) Regulations 2021 work
• assist those affected by the regulations in understanding and applying them

It is primarily aimed at businesses implementing the regulations and authorities enforcing them.

The restriction of products by location came into force on 1 October 2022. The restriction of products by volume price will come into force on 1 October 2025.