Research and analysis

Pensions portfolio: automatic enrolment communications tracking research, March 2014

Findings of research to track attitudes and behaviours in relation to workplace pensions and automatic enrolment, March 2014.


Pensions portfolio: Automatic Enrolment communications tracking research, March 2014

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This report contains the findings of tracking research commissioned by the Department for Work and Pensions (DWP) Communications Directorate. The research tracks attitudes and behaviours (intended and actual) in relation to workplace pensions in general and automatic enrolment specifically.

It also evaluates the success of the We’re all in (previously “I’m in”) advertising campaign in influencing these. The campaign originally launched in mid-September 2012. This report discusses the post-campaign research conducted to evaluate the fifth burst of campaign activity, covering the period January to March 2014.

Published 19 August 2014