Research and analysis

Modern Slavery marketing campaign evaluation report

An evaluation of the Home Office's 2014 marketing campaign to raise awareness and increase reporting of Modern Slavery in the UK.

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Modern slavery is an international and largely hidden crime, which is happening on a significant scale here in the UK. The government is committed to tackling it and in 2014, the Home Office launched its Modern Slavery strategy. This included a marketing campaign to raise awareness of slavery in the UK and increase reporting of it to a new helpline and website.

This report evaluates the effectiveness of the marketing campaign against its objectives.