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HM Revenue and Customs Working Paper 11: Measuring the customer experience that the tax system is simple and even-handed
The customer experience measure is drawn from perceptions of customer experience captured quarterly by telephone surveys across three customer groups:
With the exception of large business, these represent HMRC’s main customer groups.
The customer experience (of the tax system as simple) measure is based upon the positive views of customers to a subset of four experience dimensions:
ease of understanding what to do
ease of getting in touch
ease of completing the processes
how good HMRC were at providing a service designed with your needs in mind
Each of the four dimensions was chosen because of their association with delivering a simple tax system.