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HM Revenue and Customs Working Paper 14: Measuring customer experience - Customers find HMRC straightforward to deal with
The customer experience measure is derived from the HMRC Customer Survey which tracks perceptions of customer experience quarterly by telephone surveys across four customer groups:
Benefits and Credits
Small and Medium sized Enterprises (SME Businesses)
With the exception of large businesses, who are surveyed separately, these represent HMRC’s main customer groups.
The customer experience measure for the 2010 spending review period is ‘customers find us straightforward to deal with’.
The Straightforward customer experience measure is a composite score of four experience dimensions:
How easy was it to understand what you had to do?
How easy was it to complete the processes?
How easy was it to get in touch?
How good were HMRC at getting things right?
Each of the four dimensions was chosen because of their association with delivering a straightforward experience of dealing with the tax system.