Independent report

Letting children be children

Review of the commercialisation and sexualisation of childhood, looking to assess how children are being pressured to grow up too quickly.


The pressure on children to grow up takes two different but related forms: the pressure to take part in a sexualised life before they are ready to do so; and the commercial pressure to consume the vast range of goods and services that are available to children and young people of all ages.

Reg Bailey, chief executive of Mothers’ Union, has led a 6-month independent review into the commercialisation and sexualisation of childhood. He calls on businesses and broadcasters to play their part and protect children from the increasingly sexualised ‘wallpaper’ that surrounds them.

This review sets out some of the things that businesses and their regulators, as well as government, can do to minimise the commercialisation and sexualisation of childhood. There are more detailed recommendations in each chapter of the report.

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