IPO counterfeit goods research (Wave 4)
The fourth wave of a large scale consumer study into the purchasing of counterfeit goods among people aged 18+ in the UK.
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This is the fourth wave of a survey of 5,000 UK adults (aged 18+). Those who completed the survey discussed their buying history and habits, including counterfeit goods. The survey covered six broad product categories:
- beauty and hygiene
- clothing, footwear and accessories
- sports
- toys
- electricals
- alcohol
The report is supported by data tables, which provide figures and percentages for each chart.
The survey was developed in consultation with the relevant industry and trade bodies.
This research was delivered by AudienceNet on behalf of the IPO.