Research and analysis

Informed Choice: using data and tools to make career decisions

How learners, parents, teachers and careers guidance professionals use information, tools and data to make informed choices in education.


Informed Choice: how data and tools are used to make career decisions


This research explores how people use careers information, tools and data to make informed career decisions. This includes:

  • learners from primary school up to post-16 education (up to 19 years)
  • parents
  • teachers
  • careers guidance professionals

The report was commissioned by the Department for Education to understand how best to support and target information provision to ensure everyone has sufficient access.

Published 4 December 2017