Policy paper

Infant formula: government response to CMA market study

The 4 nations response to the Competition and Markets Authority (CMA) market study into the UK infant and follow-on formula market.

From:
Department of Health and Social Care, Department of Health (Northern Ireland), The Scottish Government and Welsh Government
Published
3 December 2025

Documents

Government response to the CMA infant formula market study

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Details

On 14 February 2025, the Competition and Markets Authority (CMA) published the final report of its market study into the UK infant and follow-on formula market.

This response, on behalf of all 4 UK governments, commits to:

  • support parents and carers to make better-informed decisions if they need or choose to buy infant formula by providing more comprehensive and accessible information, including in healthcare settings
  • encourage retailers to voluntarily implement the recommendations aimed at them to better enable product comparison and stimulate competition between brands
  • reinforce existing enforcement processes by reviewing current practices
  • update and clarify guidance, where needed, to strengthen adherence

Updates to this page

Published 3 December 2025

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