Research and analysis

Increasing the uptake of government childcare offers

Research investigating how parents make decisions about childcare and the impact on uptake of government childcare offers.

Documents

Increasing the uptake of government childcare offers

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Details

HM Revenue and Customs and the Department for Education jointly commissioned this research to investigate how parents make decisions about childcare to develop communications to increase uptake of 30 hours free childcare and Tax-Free Childcare.

This research was carried out by HMRC’s Behavioural Insights Team, which conducted in-depth interviews with 37 parents and 6 childcare providers across England.

Published 14 February 2020