Growth Gateway: Women in Africa tech, funding guide (summary)
Published 26 June 2025
© Crown copyright 2025
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The guide focuses on helping startups develop a strong initial strategy for fundraising by addressing key preparatory steps before entering investor negotiations. It is structured around the common challenges founders face early in the fundraising journey, such as identifying the right funding type, engaging suitable investors, and understanding investor expectations.
The guide provides targeted advice on understanding available funding sources, discovering and engaging investors, preparing necessary documents and pitch materials, and navigating typical expectations and concerns investors hold.
While the entire fundraising journey includes deal negotiation, relationship management, and exit planning, this guide’s priority is on the front end – equipping startups with the knowledge and tools to position themselves effectively before negotiating terms.