PricewaterhouseCoopers LLP (PwC) was commissioned in April 2009 to undertake an independent evaluation of the Free Swimming Programme in England. The aim of the evaluation is to assess:
The impact of the Programme, specifically the extent to which it has increased the number of swims and the number of swimmers;
The lessons learned, in particular evidence of what works, how, in what context and for whom; and
The benefits and value for money of the Programme, focusing on the health and consequent economic benefits of swimming participation.
This report assesses the impact of the Free Swimming Programme during its first year between April 2009 and March 2010.
Full Annual Report*
Notes: The full Annual Report and Annexes was published on 24 June 2010