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FOI release

Request for information on expenditure on social media influencers

Published 2 July 2026

© Crown copyright 2026

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This publication is available at https://www.gov.uk/government/publications/foi-request-expenditure-on-social-media-influencers/request-for-information-on-expenditure-on-social-media-influencers

7th Floor, The Cabot
25 Cabot Square
London E14 4QZ
T: +44 (0)20 7215 6537
E: Enquiries@GroceriesCode.gov.uk
www.gov.uk/gca

Sent by email

30 June 2026

Freedom of Information Act: Request for information on Groceries Code Adjudicator (GCA) activities

Thank you for your email of 1 June 2026 regarding expenditure on social media influencers and the GCA. You asked:

Please provide details of all expenditure incurred by your organisation on social media influencers, content creators, online personalities, brand ambassadors, or similar individuals or organisations for promotional, marketing, communications, public engagement, recruitment, educational, awareness-raising, or campaigning purposes between 5 August 2024 and the date this request is processed.

For each arrangement, please provide:

  1. The name of the influencer, content creator, ambassador, agency, or organisation engaged.

  2. The date or dates of the engagement.

  3. The amount paid or committed.

  4. A description of the services provided.

  5. The social media platform(s) on which content was published.

  6. Whether the content was paid-for, sponsored, commissioned, or otherwise supported by the organisation.

  7. Copies of any contracts, statements of work, purchase orders, invoices, briefing documents, or campaign summaries associated with the engagement.

General right of access to information held by public authorities

Under section 1(1) of the Freedom of Information Act 2000, anyone making a request for information to the GCA, as a public authority, is entitled to be informed in writing whether it holds that information, and if so, to be supplied with it.

The GCA holds the information you have requested.

The GCA has not incurred any expenditure on social media influencers, content creators, brand ambassadors, or similar individuals or organisations between 5 August 2024 and 30 June 2026. There have therefore been no engagements for which the GCA holds the information in the numbered list above.

Appeals Procedure

If you wish to complain about the way in which your request for information has been handled, you may seek an internal review by writing, setting out the reasons you feel your request has not been dealt with effectively, to:

The FOI Review Co-ordinator
Groceries Code Adjudicator
7th Floor, 25 Cabot Square
London
E14 4QZ

Alternatively, you can email: enquiries@groceriescode.gov.uk.

We will aim to deal with your internal review request within 20 working days of receipt or, if that is not possible, advise you of a date when we expect to complete the review.

If you are dissatisfied with the outcome of the internal review, you then have the right to appeal to the Information Commissioner’s Office. You can do this on the Information Commissioner’s Office website.

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